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Colin Parks gets an email alert almost every time a baby in Michigan dies in their sleep.

Parks is head of Michigan’s Child Protective Services, and he tells me he gets far too many of these emails; they arrive almost every other day.

“In Michigan,” he says, “we lose about 140 to 150 infants a year, and that’s a number that’s been pretty static over time.”

It’s been static, even though Parks, and everyone else who works on infant safety has been desperately trying to get the message out. The message is for all babies to sleep alone, on their back and in an empty crib. To simplify, they use a slogan - ABC - alone, back, crib.