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Tue November 27, 2012
Unearthing an old "war on poverty" campaign ad
Last week, I was looking for archival sound from an LBJ speech where he declared war on poverty. I wanted the footage for a story I was working on about whether or not we measure the poverty rate wrong.
I found it, and I also found something unexpected. I came across an old commercial from the 1964 presidential campaign. Johnson was running for a full term after serving out the remainder of the assassinated John F. Kennedy's term.
Coming off that experience I was a little shocked to see any ad, even such an old one, that puts poverty front and center as an issue that mattered deeply to the candidate and the country.
I haven't looked for other ads from different election cycles or other candidates - I just stumbled across this one - but I would be very interested to see them. If any come to mind, send them my way and I'll continue to post them.